Interests & Hashtagsīy following companies and hashtags, you allow employers to view your interest, industry knowledge, and involvement. Always evaluate yourself and others accurately. Oftentimes, endorsing others encourages them to do the same. This section should include a blend of soft and technical skills.Ĭolleagues can endorse your skills and leave recommendations. Review requirements for job postings and professional profiles to determine which skills employers are looking for. Use this section to its fullest potential. Skills are one of the highest weighted factors for search engines on your profile. If you collaborated with other individuals, include them in the collaborator section. Before connecting a project, review it to ensure that it represents your best work. Projects offer another opportunity to showcase talent, experience, and expertise. These include licenses and certifications you hold and/or languages you know. LinkedIn has several sections you can choose to include on your profile. Licenses, Certifications, Projects, Accomplishments & Languages, and more Relevant Courses: Include up to 5-course titles that reflect knowledge in your industry.Activities and Societies: This may be included in other areas of the profile as well.Your education experience should include any post-secondary degree that you have earned. Many underutilize the education portion of their profile. Consider adding a volunteer experience section to your profile. Including community involvement displays social responsibility, leadership, and time management. Curate your profile to best reflect your professional brand. These bullets should highlight the skills that best align with your unique value and industry.Įvery experience does not need to be included within your experience section. Below your company and title, you will include at least 5 bullet points describing your experience. When including a new experience, ensure that you connect with your organization on LinkedIn. Unlike a resume, your experience section can be as detailed as you deem fit. Unsure of where to start when constructing your resume – meet with your industry-specific Career Coach at who knows the tips and tricks to make your resume stand out from the crowd.Ī benefit of using LinkedIn is that space is nearly unlimited. If not, spend some time getting it in order. If you have a stellar resume, this part will be a breeze. When including your experience on LinkedIn, your resume is your best friend. Primary Content Experience & Volunteer Experience Give insight into the who, what, and why of your personal brand. Your bio should remain professional yet written in a conversational and inviting tone. This is a quick, first-person, “about me” that introduces your passion, experience, and expertise. Your bio should round out your professional brand. How do you make it serve your needs: focus on words that describe your industry and position in general terms, using keywords for the skills that best describe you. Your headline is one of the highest “weighted” keywords when employers search for candidates. Always ensure your cover photo is relevant to your field. Its purpose is to complement, not distract from your profile. Your cover photo should represent your industry but remain simple. Do not include or crop an image with other individuals or have a distracting background.Typically, you will want to dress in business professional or business casual attire. Attire should match industry expectations and represent your professional brand.Use a professional, welcoming image of yourself with a simple background and excellent lighting.When choosing a photo, keep in mind the following: The first piece of your professional profile is a professional headshot. First Impressions Profile Picture & Cover Photo This will provide a clear inventory of what to include now, and what to work towards in the future. Before you begin, I recommend taking a virtual audit of business profiles you hope to become. LinkedIn provides a unique “all in one” networking service. More than ever, you need to mindfully craft your online professional brand. Over 95% of recruiters use LinkedIn to find their next employee. Discouraged by that? Don’t be! LinkedIn has taken center stage in the world of networking. Up to 87% of available jobs are not posted in job forums.
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